Project M
Project m is a supplement brand for women navigating perimenopause and menopause, formulated from ancient Chinese herbal medicine and designed to work in balance with modern Western care. It enters a category that too often feels clinical, dated, or apologetic, and it needed an identity that felt like none of those things. Our job was to build a visual world as considered as the product inside it: premium but approachable, rooted in centuries-old wisdom yet unmistakably modern, and honest enough to earn the trust of a woman who has every reason to be skeptical. What follows is how we brought that brand to life, from a single guiding idea to a complete visual system.
Project m is a supplement brand for women navigating perimenopause and menopause, formulated from ancient Chinese herbal medicine and designed to work in balance with modern Western care. It enters a category that too often feels clinical, dated, or apologetic, and it needed an identity that felt like none of those things. Our job was to build a visual world as considered as the product inside it: premium but approachable, rooted in centuries-old wisdom yet unmistakably modern, and honest enough to earn the trust of a woman who has every reason to be skeptical. What follows is how we brought that brand to life, from a single guiding idea to a complete visual system.
Project m is a supplement brand for women navigating perimenopause and menopause, formulated from ancient Chinese herbal medicine and designed to work in balance with modern Western care. It enters a category that too often feels clinical, dated, or apologetic, and it needed an identity that felt like none of those things. Our job was to build a visual world as considered as the product inside it: premium but approachable, rooted in centuries-old wisdom yet unmistakably modern, and honest enough to earn the trust of a woman who has every reason to be skeptical. What follows is how we brought that brand to life, from a single guiding idea to a complete visual system.
The heart of the identity is a modular pattern built on the idea of the second spring. Abstract and endlessly flexible, it can bloom into something floral, soften into subtle texture, or build into something rich, adapting across packaging, print, and screen without ever losing its meaning. One idea, infinite expressions.
The heart of the identity is a modular pattern built on the idea of the second spring. Abstract and endlessly flexible, it can bloom into something floral, soften into subtle texture, or build into something rich, adapting across packaging, print, and screen without ever losing its meaning. One idea, infinite expressions.
The heart of the identity is a modular pattern built on the idea of the second spring. Abstract and endlessly flexible, it can bloom into something floral, soften into subtle texture, or build into something rich, adapting across packaging, print, and screen without ever losing its meaning. One idea, infinite expressions.
The wordmark is a hybrid, drawn in the space between a serif and a sans serif. It carries the weight and authority of a serif while staying clean and modern, substantial and trustworthy, yet light and contemporary. The signature detail lives in the “m.” It connects to the wordmark with a single continuous line, then transforms into a soft, italic wave, transformation drawn directly into the letterform. A quiet nod to the very transition the brand is built around.
The wordmark is a hybrid, drawn in the space between a serif and a sans serif. It carries the weight and authority of a serif while staying clean and modern, substantial and trustworthy, yet light and contemporary. The signature detail lives in the “m.” It connects to the wordmark with a single continuous line, then transforms into a soft, italic wave, transformation drawn directly into the letterform. A quiet nod to the very transition the brand is built around.
The wordmark is a hybrid, drawn in the space between a serif and a sans serif. It carries the weight and authority of a serif while staying clean and modern, substantial and trustworthy, yet light and contemporary. The signature detail lives in the “m.” It connects to the wordmark with a single continuous line, then transforms into a soft, italic wave, transformation drawn directly into the letterform. A quiet nod to the very transition the brand is built around.
The primary color deep calm, a deep teal that reads as elevated and trusted and does exactly what its name promises. The typography pairs a mono serif with a sans serif: the headline face is elegant and expressive, carrying the brand’s warmth in italic accent words, while the mono face reads as quietly scientific, lending the credibility a wellness brand needs. Color and type hold the same balance, ancient meeting modern.
The primary color deep calm, a deep teal that reads as elevated and trusted and does exactly what its name promises. The typography pairs a mono serif with a sans serif: the headline face is elegant and expressive, carrying the brand’s warmth in italic accent words, while the mono face reads as quietly scientific, lending the credibility a wellness brand needs. Color and type hold the same balance, ancient meeting modern.
The primary color deep calm, a deep teal that reads as elevated and trusted and does exactly what its name promises. The typography pairs a mono serif with a sans serif: the headline face is elegant and expressive, carrying the brand's warmth in italic accent words, while the mono face reads as quietly scientific, lending the credibility a wellness brand needs. Color and type hold the same balance, ancient meeting modern.
The icons are a system of their own, modular and linear, in two versions: a clean monoline set, and a filled set that carries the same stippling texture as the pattern, so they always read as family. When a layout already holds the pattern, we switch to the monoline set. Restraint is part of the craft.
The icons are a system of their own, modular and linear, in two versions: a clean monoline set, and a filled set that carries the same stippling texture as the pattern, so they always read as family. When a layout already holds the pattern, we switch to the monoline set. Restraint is part of the craft.
The icons are a system of their own, modular and linear, in two versions: a clean monoline set, and a filled set that carries the same stippling texture as the pattern, so they always read as family. When a layout already holds the pattern, we switch to the monoline set. Restraint is part of the craft.
The founders wanted a website that could teach: informative, research-driven, and necessarily text-heavy. That is always the challenge on the web, where people rarely stick around to read. Through pacing, hierarchy, and breathing room, we made dense information feel light, digestible, and worth staying for.
The founders wanted a website that could teach: informative, research-driven, and necessarily text-heavy. That is always the challenge on the web, where people rarely stick around to read. Through pacing, hierarchy, and breathing room, we made dense information feel light, digestible, and worth staying for.
The founders wanted a website that could teach: informative, research-driven, and necessarily text-heavy. That is always the challenge on the web, where people rarely stick around to read. Through pacing, hierarchy, and breathing room, we made dense information feel light, digestible, and worth staying for.
The detailed macro shots of the ingredients were created with AI. Instead of a photo shoot, we art directed a series of high-texture close-ups that make each ingredient feel potent, premium, and alive, with full control over light, composition, and mood. We are open about designing with AI, it is part of how a modern studio works, and where branding is going.
The detailed macro shots of the ingredients were created with AI. Instead of a photo shoot, we art directed a series of high-texture close-ups that make each ingredient feel potent, premium, and alive, with full control over light, composition, and mood. We are open about designing with AI, it is part of how a modern studio works, and where branding is going.
The detailed macro shots of the ingredients were created with AI. Instead of a photo shoot, we art directed a series of high-texture close-ups that make each ingredient feel potent, premium, and alive, with full control over light, composition, and mood. We are open about designing with AI, it is part of how a modern studio works, and where branding is going.
The detailed macro shots of the ingredients were created with AI. Instead of a photo shoot, we art directed a series of high-texture close-ups that make each ingredient feel potent, premium, and alive, with full control over light, composition, and mood. We are open about designing with AI, it is part of how a modern studio works, and where branding is going.
The detailed macro shots of the ingredients were created with AI. Instead of a photo shoot, we art directed a series of high-texture close-ups that make each ingredient feel potent, premium, and alive, with full control over light, composition, and mood. We are open about designing with AI, it is part of how a modern studio works, and where branding is going.
The founders wanted a website that could teach: informative, research-driven, and necessarily text-heavy. That is always the challenge on the web, where people rarely stick around to read. Through pacing, hierarchy, and breathing room, we made dense information feel light, digestible, and worth staying for.
The founders wanted a website that could teach: informative, research-driven, and necessarily text-heavy. That is always the challenge on the web, where people rarely stick around to read. Through pacing, hierarchy, and breathing room, we made dense information feel light, digestible, and worth staying for.
The full identity came together in a ninety-plus page brand guide, covering the logo system, color, typography, patterns, packaging, and social. More than a rulebook, it is a working tool, one that lets the team market with consistency and confidence, every touchpoint unmistakably Project M.
The full identity came together in a ninety-plus page brand guide, covering the logo system, color, typography, patterns, packaging, and social. More than a rulebook, it is a working tool, one that lets the team market with consistency and confidence, every touchpoint unmistakably Project M.
The full identity came together in a ninety-plus page brand guide, covering the logo system, color, typography, patterns, packaging, and social. More than a rulebook, it is a working tool, one that lets the team market with consistency and confidence, every touchpoint unmistakably Project M.
Project Credits
Project Credits
Thanks so much to the Project M team for the trust and collaboration on this project. It was an absolute pleasure.
